Case Studies / Wilma Ewest Incorporated
From beyond page 10 to Page 1
in four months of blogging
Wilma Ewest Incorporated is a specialist conveyancing and notarial practice in Boksburg, competing against national law firms and franchise conveyancers. When Zahavah rebuilt their website in December 2025 and launched a content strategy in February 2026, they had no search presence worth speaking of. Four months into publishing, they hold Page 1 rankings for competitive conveyancing queries across South Africa, and AI systems already cite them in answers about property law.
Four months of targeted content. No paid media. Every ranking is earned, and each article continues to compound month on month. This is what an SEO foundation looks like when it is built correctly from the start.
Results at a glance - Feb to Jun 2026
“I’ve known Yvonne through Golden Homes for fifteen years. When she audited my business, I discovered the website was outdated and there was no optimisation whatsoever. This is a problem for a law practice because clients search for attorneys online, and if we’re not in front of them, they’re not coming to us.”
“The work she does is structured and the process is clear. She explains what she’s doing and why. She doesn’t oversell the timeline or the outcome. She delivers, and then she keeps going.”
Commercial keywords now ranking - Google Search Console
High-intent queries from buyers and sellers actively looking for a conveyancing attorney. Every one was invisible at the start of the engagement.
Top blog posts - Page 1 rankings
AI visibility - cited across ChatGPT, Google AI, and Perplexity
Four months into the content programme, Wilma Ewest Incorporated is already appearing in AI-generated answers about conveyancing and property law in South Africa. This is the compounding effect of AEO-first writing - AI systems learn from authoritative content, and the citations grow as the body of work grows.
AI visibility vs. SA conveyancing competitors
Source: Searchable · May 2026
Visibility across AI models
AI brand perception score
Source: Searchable · ChatGPT brand perception · May 2026
What Zahavah did
Services applied in this engagement
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