Case Studies / Mont Blanc Financial Services

Mont Blanc Financial Services logo

From page 9 to Page 1 in every niche
No paid ads, no shortcuts

Mont Blanc Financial Services is a specialist insurance broker competing against Santam, Discovery Insure, and OUTsurance. When they came to Zahavah, their content was buried past page 9. Today, 34 blog posts rank on Page 1, high-intent commercial queries sit in the top 10, and both Google and Microsoft Copilot cite them as an authority alongside brands with multimillion-rand budgets.

Industry
Specialist insurance broking
Location
South Africa
Website
mbfs.co.za
Period
Oct '25 – Aug '26
Services
Commercial and specialist insurance
Page 9+
Starting position
Page 1
37 posts, Aug '26
AI cited
Google + Bing Copilot

When MBFS started with Zahavah, every keyword sat beyond page 9, invisible to buyers. No paid media was used at any point. Every gain is owned, organic, and compounding month on month.

Results at a glance — Oct 2025 to Aug 2026

37
from 2 in Oct '25
Page 1 rankings
98K
Aug '26
Monthly impressions
445
Aug '26
Monthly clicks

Page 1 rankings growth — Google Search Console data

Snapshots are taken monthly, once Google finalises the previous month. Every number is pulled directly from MBFS's Google Search Console data. Latest snapshot: Aug '26.

02345237Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Page 1 rankings

Source: Google Search Console · pages at average position ≤ 10 · one complete calendar month per point

AI citations - Google and Microsoft Copilot, verified

When buyers search on Google or Bing, AI now pulls from MBFS content to answer their questions directly. This is a trust signal that cannot be purchased, only earned through authoritative content.

Google AI Overviews

Google AI Overview for truck and cargo insurance citing MBFS

truck and cargo insurance

Mont Blanc Financial Services +4
Google AI Overview for trucking insurance in South Africa citing MBFS

trucking insurance in South Africa

Mont Blanc Financial Services +2
Google AI Overview for aviation insurance in South Africa citing MBFS

aviation insurance in south africa

Mont Blanc Financial Services +1
Google Page 1 result for agricultural insurance in South Africa showing MBFS

agricultural insurance in south africa

🔍 blog.mbfs.co.za ranked Page 1

Microsoft Copilot Search

Screenshots captured June 2026.

Bing Copilot citing MBFS for truck insurance south africa

truck insurance south africa

mbfs.co.za cited in Copilot answer
Bing Copilot search result for aviation insurance south africa with MBFS ranked first organic

aviation insurance south africa

mbfs.co.za — first organic result below Copilot

What Zahavah did

Niche vertical strategy
Deep content built for trucking, aviation, and agriculture — the verticals large insurers overlook.
AEO-first writing
Every article structured to earn AI citations on Google and Bing Copilot. Direct answers, authoritative sourcing, clear entity signals.
Technical foundation
Core Web Vitals optimised to "Great" across all three scores — a prerequisite for AI and featured snippet eligibility.
Compounding content
57% impression growth with zero paid media. Each piece continues to rank and earn citations long after publication.

Services applied in this engagement

SEO Content StrategyGEO and AEO — AI Visibility Optimisation

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