Case Studies / Mont Blanc Financial Services
From page 9 to Page 1 in every niche
No paid ads, no shortcuts
Mont Blanc Financial Services is a specialist insurance broker competing against Santam, Discovery Insure, and OUTsurance. When they came to Zahavah, their content was buried past page 9. Today, 34 blog posts rank on Page 1, high-intent commercial queries sit in the top 10, and both Google and Microsoft Copilot cite them as an authority alongside brands with multimillion-rand budgets.
When MBFS started with Zahavah, every keyword sat beyond page 9, invisible to buyers. No paid media was used at any point. Every gain is owned, organic, and compounding month on month.
Results at a glance - Oct 2025 to Jun 2026
“I didn't believe in SEO. We'd spent money on ads, watched the website traffic go nowhere, and I'd drawn my own conclusions. When Zahavah Studio came to me, I gave it four months, not because I expected results, but because of who was asking.
Nine months later I'm still here, and so are the results.
The work is specific and the reporting is honest. Yvonne told me from the start what she could and couldn't promise, and she's delivered further than the four months I gave her.
I came in as a sceptic. But the data is the data, and this has worked.”
Commercial keywords now ranking - Google Search Console
High-intent queries buyers use when they are ready to get a quote. Every one was beyond page 9 at the start of the engagement.
Top blog posts - Page 1 rankings
AI citations - Google and Microsoft Copilot, verified
When buyers search on Google or Bing, AI now pulls from MBFS content to answer their questions directly. This is a trust signal that cannot be purchased, only earned through authoritative content.
Google AI Overviews
truck and cargo insuranceCited twice in a single AI Overview — the strongest signal of topical authority in this vertical.
Screenshot taken 10 June 2026 — verified live result
trucking insurance in South AfricaContent chosen over every other specialist broker in the country.
Screenshot taken 10 June 2026 — verified live result
aviation insurance in south africaA high-intent niche query, now owned in AI search.
Screenshot taken 10 June 2026 — verified live result
agricultural insurance in south africaOrganic Page 1 ranking in a SERP dominated by Santam, Old Mutual, and OUTsurance.
Screenshot taken 10 June 2026 — verified live result
Microsoft Copilot Search
truck insurance south africaMBFS content cited inside the Copilot-generated answer for public and liability insurance coverage, appearing above all organic results.
Screenshot taken 10 June 2026 — verified live result
aviation insurance south africaMBFS ranks as the first organic result on Bing, directly beneath the Copilot-generated answer panel.
Screenshot taken 10 June 2026 — verified live result
AI visibility vs. SA insurance competitors
Source: Searchable · last 30 days
Where conversions come from
Over 92% of conversions are driven by organic search. No paid ads, ever.
Site technical health
What Zahavah did
Services applied in this engagement
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