Case Studies / SA Golden Homes

Golden Homes logo
Property · South Africa

Page 1 rankings and AI citations — outranking Pam Golding, Rawson, and RE/MAX

SA Golden Homes engaged Zahavah Studio to build organic content authority in a market dominated by large portals and national franchises. Within months, the brand ranks Page 1 across competitive property queries and holds the #3 Share of Voice position nationally in AI search — ahead of RE/MAX, Pam Golding, Rawson, and Chas Everitt.

69%
AI visibility — targeted queries
#3
National SOV (Searchable)
+4.7%
Visibility trend

Results at a glance — Dec 2025 to Jun 2026

28
from 0
Page 1 rankings
4.5K+
impressions
Monthly impressions
375+
organic only
Monthly clicks
#3
national
AI share of voice
69%
targeted queries
AI visibility score
73/100
ChatGPT
Brand perception

GSC stats update monthly, once Google finalises the previous month.

Page 1 rankings growth — Google Search Console data

Snapshots are taken monthly from Google Search Console, once Google finalises the previous month. Latest snapshot: Jun '26.

01835128Sep '25Nov '25Jan '26Mar '26May '26Jun '26Page 1 rankings

Source: Google Search Console · pages at average position ≤ 10 · one complete calendar month per point

AI citations — Google and Bing Copilot, verified

When buyers search on Google or Bing, AI pulls from Golden Homes content to answer their questions directly — a trust signal that cannot be purchased.

Google AI Overview showing Golden Homes cited as a top result
✦ Google Search — AI Overview
Bing Copilot Search citing Golden Homes
✦ Bing Copilot Search — AI citation
Google Page 1 ranking for Golden Homes
🔍 Google Search — Page 1

AI visibility — share of voice across 900 AI responses

Searchable tracks how often each brand is cited when buyers ask AI about property in South Africa. Golden Homes holds the #3 position nationally — ahead of RE/MAX, Pam Golding, Rawson, Jawitz, and Chas Everitt.

Share of voice — SA property market

Seeff
10.4%
Harcourts Xtreme
8.9%
Golden Homes
6.9%
RE/MAX All Stars
5%
Pam Golding
3.9%
Jawitz Properties
3.6%
Rawson
3.4%
Chas Everitt
3.4%

Source: Searchable · 900 AI responses · Apr–Jun 2026

ChatGPT brand perception

73/100
Brand score
48%
Positive
50%
Neutral

Source: Searchable · ChatGPT brand perception · Jun 2026

Search rankings — Google Search Console

Top 50 queries by impressions, updated monthly. Green = Page 1. Arrows show month-on-month position movement.

Search queryMay '26Jun '26Jul '26latestChangeClicks
golden gomes—#1.0#1.0→2
golden himes——#1.0—1
golden home real estate——#1.0—1
golden homes boksburg#1.0#1.0#1.0→5
golden homes primrose#1.0#1.0#1.0→11
golden homes property#2.6#1.3#1.0→14
golden homes rentals#1.0#1.0#1.0→2
goldenhomes#1.0#5.9#1.0↑ 4.98
otp fee——#1.0—1
property rental agents——#1.0—1
golden homes properties#1.8#1.0#1.3→15
golden homes#5.0#2.1#2.3→102
golden home#2.2#15.9#2.8↑ 13.13
golden homes benoni#1.0#1.0#3.3↓ 2.351
golden rental properties——#3.3—1
"benoni" "nearly called" city—#3.0#3.5↓ 0.50
golden homes for sale#1.0#1.3#4.6↓ 3.33
golden homes real estate#6.2#5.0#4.6→2
real estate boksburg—#17.0#5.0↑ 12.01
golden estate#6.0#4.4#5.4↓ 1.01
"benoni" "nearly called" town—#6.0#6.0→0
yvonne van wyk——#6.4—1
real estate company——#6.5—1
south africa property description ruling——#6.8—6
ecoc——#7.9—1
hidden costs when selling a house in south africa——#7.9—1
1 bedroom for sale near me——#8.0—0
1 bedroom house for sale#8.5#9.1#8.0↑ 1.10
11 primrose street—#8.0#8.0→0
"benoni" "nearly called" south africa—#8.3#8.1→0
"nearly called" benoni south africa#8.0#8.5#8.2→0
1 bedroom apartment for sale——#9.0—0
"benoni" "nearly called"#11.6#10.1#10.0→0
1 bedroom apartments to buy——#10.0—0
"nearly called" benoni#9.2#10.1#10.1→0
1 bedroom to buy——#11.0—0
12 botanic grove musgrave——#11.0—0
12 primrose street—#11.0#11.0→0
houses——#11.0—1
golden house—#4.9#13.4↓ 8.51
investment——#15.0—1
house for sale in glenmore durban#14.5#16.0#16.0→1
house for sale in umbilo durban——#18.0—1
benoni houses for sale——#24.6—1
real estate agencies in benoni——#27.2—1
property for sale langebaan——#27.4—1
property langebaan——#31.0—1
dawn park new development houses——#33.0—1
houses for sale welgelegen——#34.0—1
houses for sale olievenhoutbosch——#44.3—2
1 bedroom house#7.7#10.0———
1 bedroom houses—#6.0———
1 bedroom houses for sale—#7.0———
1 the promenade—#5.0———
14 devon rd—#44.0———
15 garden street—#7.0———
15 glenwood ave—#7.0———
albert dlomo road#8.6#8.4———
description of property—#4.4———
gold homes—#1.0———
golden commercial real estate—#2.0———
golden holmes—#1.0———
golden home rentals#1.0#2.0———
golden homes apartment—#1.0———
homes estate—#1.0———
houses for sale in boksburg—#32.1———
jessica harman—#3.5———
marketing strategies for real estate agents—#14.0———
mount vernon houses for sale—#34.0———
otp housing—#1.0———
proof of residence south africa—#4.0———
real estate marketing—#22.9———
real estate marketing south africa—#9.0———
subject to sale clause—#2.7———
what can i show as proof of address—#1.0———
1 bedroom house price#7.0————
1 bedroom house to buy#5.0————
1 bedroom house to buy near me#5.0————
1 primrose street#11.0————
1 room house#8.0————
10 point real estate marketing plan#5.0————
15 glenwood drive#5.0————
15 primrose street#10.0————
167 peter mokaba ridge#11.0————
2 bed house for sale#9.0————
2 bedroom apartment for sale in midrand#34.0————
2 bedroom apartments for sale in midrand#34.0————
2 bedroom for sale#8.0————
2 bedroom homes for sale#3.0————
2 bedroom house#11.0————
2 bedroom house for sale near me#10.0————
2 bedroom house to buy near me#7.0————
23 the promenade#7.0————
andre bredenkamp#3.6————
golden estate agents#2.0————
golden homes durban#1.0————
golden property#5.3————
golden property for sale#1.0————
golden rentals#6.0————
homes#17.5————
house for sale in primrose#11.2————
houses for sale in primrose#12.3————
real estate agents in boksburg#32.0————
tebogo matabane#7.5————
vacated house#1.0————

Source: Google Search Console · top 50 queries by clicks · one complete calendar month per snapshot

What Zahavah built

◎
Topic cluster architecture

Built a full content hierarchy covering buyer guides, seller education, suburb profiles, and property investment - every cluster interlinked and crawlable.

✦
AEO-first content

Every blog post written to answer the exact question AI systems pull when users ask about buying or selling property in South Africa.

⚡
Technical foundation

Schema markup, clean site structure, and fast page rendering built specifically for Google and AI crawler eligibility.

◈
Managed publishing pipeline

Consistent monthly output - research, writing, internal linking, and GSC monitoring all handled by Zahavah.

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Services applied in this engagement

SEO Content Strategy →GEO and AEO — AI Visibility Optimisation →Technical SEO and Site Architecture →

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